Episode 7 · Dec 21, 2021 · 38 min

EP. 7 Are Discounts Killing Your Brand?

Listen to this episode

In this episode

Discounting is one of the most debated tactics in direct-to-consumer marketing, and getting it wrong in either direction can hurt a brand. Trevor and Mark share their take on how discounts can help a brand scale, and how relying on them too much or too little can work against you instead.

Discounts can help a brand scale, but overusing them can work against you.
Using too few discounts can be just as risky as using too many.
Discount strategy is one of the most debated topics in direct-to-consumer marketing.

Original show notes

Discounts could be killing your brand... whether you're using them too much, or not enough. Using discounts has been quite the topic of debate in the direct to consumer world. Listen as Trevor and Mark give their opinions on how discounts can scale and hurt your brand. You're not going to want to miss this one.