Bestie Media
All episodes

Episode 60 · Oct 3, 2023 · 58 min

EP. 60 YouTube Success Unveiled: Winning with Long-Form Content and an Unexpected Influencer, w/ Brett Curry, CEO of OMG Commerce

Listen to this episode

In this episode

OMG Commerce CEO Brett Curry breaks down why YouTube offers outsized potential for brands of any size, with practical tips for smaller brands trying to compete there. He makes the case for long-form content as a way to build trust and authority, weighs in on where SEO stands for ecommerce today, and points to Deion Sanders as an unexpected lesson in influencer differentiation.

  • YouTube can offer significant reach even for brands with small budgets.
  • Long-form content plays a key role in building audience trust and authority.
  • Ecommerce SEO is still evolving and worth evaluating for its return.
  • Unconventional influencers, like Deion Sanders, show the value of standing out through differentiation.
Original show notes

We had a fascinating conversation with Brett Curry, the CEO of OMG Commerce, a renowned marketing agency. Together, we explored the dynamic world of digital marketing and some unexpected influencer insights. Brett enlightened us on the immense potential YouTube offers to brands of all sizes. He emphasized the platform's unique ability to engage audiences and provided valuable tips for small brands looking to make a big impact. We delved into the effectiveness of long-form content and its role in building trust and authority within your audience, which is often overlooked in today's fast-paced digital landscape. Brett also shared his thoughts on the evolving landscape of SEO in ecommerce and talks about if it is worth it or not... We also dive into Brett's take on Deion Sanders, aka "Coach Prime." As an influencer, Coach Prime has not only made a significant impact in the college football world but has also provided marketers with a lesson in innovation and differentiation. This episode is a must-listen for marketers seeking to harness the power of YouTube, explore long-form content strategies, adapt to the changing SEO landscape, and draw inspiration from unexpected influencers like Deion Sanders. Tune in for invaluable insights and fresh perspectives from Brett Curry, a distinguished expert in digital marketing.