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Episode 6 · Dec 14, 2021 · 20 min
EP. 6 Booms & Busts: How To Get Through A Post Sale Hangover
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In this episode
Every major promotion creates a boom followed by a bust, and Trevor and Mark unpack why that post-sale hangover doesn't have to be inevitable. They discuss practical ways to shorten the slump that follows a big sale and reduce its drag on revenue, treating the sales cycle as something to plan for beyond just the promotion itself.
- A promotional boom is almost always followed by a post-sale bust.
- The bust period can be shortened with the right follow-up approach.
- Planning for the dip after a sale matters as much as planning the sale.
- It may be possible to significantly reduce, if not eliminate, the post-sale hangover.
Original show notes
There are always booms and busts in business. Especially during a big promotion (booms) and after a promotion (busts). The question is, do you always to go through a bust after you see a boom? Listen as Trevor & Mark talk about how you can shorten the bust time and potentially eliminate it entirely.