Episode 59 · Sep 26, 2023 · 69 min
EP. 59 The Modern Day Willy Wonka: NEVER stop taking risks, Prioritizing momentum, & Creating Experiences w/ Nick Greer, CEO of BUILT
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In this episode
BUILT CEO Nick Greer explains how calculated risk-taking and sharp customer understanding shaped a healthy chocolate bar brand with a distinct identity. He breaks down how nailing brand messaging and running omni-channel marketing helped BUILT create memorable customer experiences, and pulls lessons from Taylor Swift's rise for brands thinking about long-term momentum.
- Calculated risk-taking can be a repeatable strategy, not a one-off gamble.
- Deep customer understanding should directly inform brand messaging.
- Getting the message right shapes how a brand's identity connects with buyers.
- Omni-channel marketing paired with memorable experiences helps a brand stand apart.
- Studying breakout momentum outside your industry, like Taylor Swift's rise, can inform brand strategy.
Original show notes
Join us for a delectable conversation with Nick Greer, the CEO of BUILT, a modern healthy chocolate bar company that's redefining indulgence. In this episode, Nick shares the secret ingredients to his success: Nick's a risk-taker, and he's not afraid to admit it. Discover the power of taking calculated risks and how it's propelled BUILT to new heights. Understanding customers is key. Learn how Nick's insights into his audience have transformed BUILT into a brand that truly connects. Messaging matters. Nick reveals how crafting the right message has shaped BUILT'S irresistible brand identity. From omni-channel marketing to creating unforgettable experiences, Nick spills the beans on the strategies that set BUILT apart. And as a surprising twist, we explore the rise of Taylor Swift and what businesses can learn from her journey to success. Tune in for a mouthwatering episode filled with insights, inspiration, and a touch of pop culture as we journey through the world of BUILT with Nick Greer.