Episode 52 · Jun 24, 2023 · 53 min
EP. 52 Building A Community Is Overrated... Start Marketing To An Existing One | Chris Hall, Head of Marketing (Bruce Bolt)
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In this episode
Building a community from scratch is the hard way to grow when an existing one already exists. Chris Hall of Bruce Bolt explains why finding an established community and making an innovative product for it beats trying to build community loyalty from zero, and how nailing product-market fit lets simple marketing tactics drive outsized results.
- You don't have to build a community from scratch; you can market to one that already exists.
- Creating an innovative product for an existing community can outperform community-building efforts.
- Product-market fit is what makes even simple marketing tactics drive big results.
- Cultivating a community still matters, even if you didn't originate it.
- The simplest marketing tactics often produce the biggest results when the product fits the audience.
Original show notes
Community is one of the biggest buzzwords in marketing... Every business owner and marketer is talking about how you must build a community in order to scale your business. Chris Hall and the Bruce Bolt team disagree with this idea... well kinda... It's not that they disagree with the fact that community is important. They just don't believe that you have to build it... Instead of building, why not just find an existing community and make an innovative product for that community? Listen as Trevor and Chris talk about what it takes to build a successful company, how to cultivate a community, the importance of product market fit, and how the simplest marketing tactics can drive the biggest results. This is a listen you won't regret!