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Episode 5 · Dec 7, 2021 · 28 min
EP. 5 Resurrecting A Brand From The Dead w/ Matt Lemman, CEO, Jones Sports Co
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In this episode
Matt Lemman, CEO of Jones Sports Co, explains how he resurrected a brand that had gone dead, rebuilding it around community and a heavy collaboration strategy. He walks through scaling the business with performance marketing, offering a real-world look at brand turnaround for founders facing a similar rebuild.
- Matt Lemman rebuilt Jones Sports Co after the brand had effectively gone dead.
- Community building was central to the brand's resurrection strategy.
- Performance marketing played a key role in scaling the relaunched business.
- A strong collaboration strategy helped drive the brand's comeback.
Original show notes
Resurrecting a brand from the dead, building a community, scaling with performance marketing, and developing a massive collaboration strategy… This is an interview you’re not going to want to miss. Come listen as Matt Lemman, the CEO of Jones Sports Co take us to school on how to build a business.