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Episode 49 · May 30, 2023 · 46 min

EP. 49 Why Every Brand Should Be Offering Subscriptions w/ Chris George CEO of SubSummit

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In this episode

Chris George, CEO of SubSummit, has worked with subscription brands like Netflix and Bark Box, and in this episode he shares his direct playbook for building a subscription business. Mark and Trevor press him for real examples of what to do and avoid, landing on his core claim that every business should have some form of subscription offering.

  • Chris George has worked with major subscription brands including Netflix and Bark Box.
  • He shares real examples of what to do and what to avoid when launching a subscription model.
  • Every business can benefit from adding some kind of subscription element, according to Chris.
  • The episode is built around a direct, actionable playbook rather than general theory.
Original show notes

If you have a subscription business, are thinking about starting one, or if you don't think your business can offer subscriptions this episode is for you... Chris is a legend when it comes to the subscription world. He has worked with some of the biggest subscription brands on the planet. From Netflix to Bark Box, this guy knows his craft. Listen as Mark and Trevor ask for Chris' direct play book when building a subscription business. Chris gives real live examples of what to do and what not to do when building a subscription business. This is a must-listen-to-episode. One thing Chris said that blew our minds was that every single business should have some sort of subscription element to it! Make sure to take some notes. This podcast is wildly actionable!