Episode 45 · Apr 4, 2023 · 72 min
EP. 45 Quantity Beats Quality: A Counterintuitive Approach to Launching Your Business w/ Susan Peterson Founder @ Freshly Picked
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In this episode
Launching a business often means getting scrappy long before things look polished. Freshly Picked founder Susan Peterson shares how she sewed her first baby shoe in her living room and built a community of brand ambassadors, turning resourcefulness and resilience into a strategy for building a successful business from the ground up.
- Scrappy early execution, like sewing the first product by hand, can get a brand off the ground.
- Building a community of brand ambassadors helps grow word-of-mouth marketing.
- Resilience through early challenges is often what separates lasting businesses.
Original show notes
In this episode, Mark and Trevor interview Susan Peterson, the founder of Freshly Picked, a popular baby and toddler shoe brand. Susan shared her inspiring entrepreneurial journey, including how she got scrappy in the early days of her business. She opened up about the challenges she faced and the creative strategies she used to overcome them, from sewing her first product in her living room to building a community of brand ambassadors. Tune in to hear Susan's valuable insights on scrappiness, resilience, and building a successful business from the ground up.