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Episode 42 · Mar 14, 2023 · 27 min
EP. 42 Taking On 100 Year Old Business Giants Through The Power Of Storytelling w/ Jake Karls, Co-founder @ Mid-day Squares
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In this episode
Winning in an oversaturated market against candy bar giants with over 100 years in business sounds impossible, but Mid-day Squares co-founder Jake Karls explains how his brand pulled it off. He tells Trevor how storytelling has been the key to competing against those entrenched, century-old competitors.
- Storytelling can help a brand compete against giants with 100-plus years in business.
- An oversaturated market doesn't have to be a dead end for a new brand.
- How well you tell your story can be the edge against long-established competitors.
Original show notes
Who said you can't win in an overly saturated market? This week on the Unstoppable Marketer Podcast Trevor interviews Jake Karls, the Co-founder of a brand called Mid-day Squares. They talk about taking on the biggest candy bar giants in the world that have been in business for over 100 years! How is that possible might you ask? Through the power of storytelling...