Episode 41 · Mar 7, 2023 · 48 min
EP. 41 The Blueprint For Building A Successful Brand: Solve A Problem, Find The Gap, & Hit The Trends w/ Jordynn Wynn, Co-founder INH Hair
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In this episode
Building a DTC brand today is harder than ever, with rising acquisition costs and pressure to post constantly. INH Hair co-founder Jordynn Wynn breaks her approach into three steps: solve a real problem, find the gap in the market, and ride the trends, a blueprint she used to build her own brand.
- Solve an actual problem before building a product around it.
- Find the gap competitors are leaving open in the market.
- Hit relevant trends instead of ignoring them.
- Rising acquisition costs and constant posting pressure make brand-building tougher than ever.
Original show notes
Building a successful brand is almost impossible nowadays. Between rising acquisition costs, a looming recession, & people feeling like they need to post 3-4 times a day, there is a lot rooting against brand owners... But when you listen to Jordynn talk about how she's built her business she lay's out a pretty easy blueprint on how you can successfully build a brand in the DTC space. The key is three fold: solve a problem, find the gap, and then hit the trends. Make sure to listen in on how she accomplished all three of those.