Episode 38 · Feb 14, 2023 · 55 min

EP. 38 Turning A Rubber Band Into An 8-Figure DTC Business | w/ Colby and McKenzie Bauer Founders @ Thread Wallets

Listen to this episode

In this episode

Colby and McKenzie Bauer, a married founding team, trace Thread Wallets from an idea sparked by a rubber band used as a makeshift wallet to an 8-figure DTC business. They talk about what it took to build a product that solved a problem most people didn't realize they had.

Thread Wallets started from a simple, personal fix: a rubber band standing in for a wallet.
Solving a problem most people don't realize they have can grow into a multi-million dollar product.
Co-founding as a married couple shaped how Colby and McKenzie built the business together.
A rough personal solution can be refined into an 8-figure DTC product.

Original show notes

How do you go from using a rubber band from a piece of broccoli as your wallet to turning that idea into a multi-million dollar business!? Listen as McKenzie and Colby Bauer (married!) talk about what it took for them to build a product that solved a problem not very many people knew they had.