Episode 37 · Feb 7, 2023 · 43 min
EP. 37 Influencer Marketing Works... You're Just Not Doing It Right... | Guest Cody Wittick, CEO, Kynship
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In this episode
Influencer marketing splits opinion — some swear it doesn't work, others credit it for their entire business. Cody Wittick, CEO of influencer marketing agency Kynship, joins Mark and Trevor to break down what actually makes influencer marketing work in 2023 and how brands can make it work for them.
- People disagree sharply on influencer marketing: some say it flops, others credit it for their whole business.
- Winning with influencer marketing comes down to how it's run, not whether it works at all.
- Brands should define what "doing it right" looks like for them before writing the channel off.
- Cody Wittick, CEO of Kynship, breaks down what it takes to win with influencer marketing in 2023.
Original show notes
Influencer marketing seems to be one of the most controversial topics in all of marketing. There are people who swear on their grandma's grave that it doesnt work... Then on the flip side, there are people out there that say it's built their entire business... So which is it? There is no doubt it works... The question is how does it work? And how can I make it work for my brand? Listen as Mark and Trevor interview Cody, CEO, of Kynship, an influencer marketing agency, break down what it takes to win with influencer marketing in 2023.