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Episode 36 · Jan 27, 2023 · 58 min
EP. 36 She Built THE MOST Loyal Customers We've Ever Seen! | Special Guest Rachel Nilsson CEO of RAGS
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In this episode
Rachel Nilsson describes how RAGS grew from sewing kids' clothes out of old t-shirts into a multi-million dollar brand that landed a deal on Shark Tank, built on the strength of its community. She walks through the community-building approach that turned early customers into one of the most loyal audiences a brand can have.
- RAGS started small: sewing kids' clothes out of repurposed t-shirts.
- Community building, more than any single tactic, drove RAGS to a multi-million dollar brand.
- A genuinely loyal customer base can carry a brand all the way to a Shark Tank deal.
- Investing in your earliest customers can create outsized long-term loyalty.
Original show notes
This is a community building MASTERCLASS. Listen as Rachel from RAGS shares how she started sowing kids clothes out of old t-shirts, to building a multi-million dollar brand, and landing a deal on Shark Tank. All through the power of building a community. You cannot miss this episode!