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Episode 33 · Dec 14, 2022 · 54 min
EP. 33 This Marketing Plan Could Solve End Global Famine! Guest: Josh Cliffords, CEO @ Free Water
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In this episode
Advertising dollars are usually spent to sell products, but Free Water flips the model to give away water instead. CEO Josh Cliffords joins to explain how a free-water giveaway funded by ads is being used to tackle the global water crisis and, eventually, world hunger.
- Free Water gives away water for free, funding the giveaway through advertising instead of product sales.
- CEO Josh Cliffords' mission starts with solving the global water crisis before addressing world hunger.
- The model shows advertising dollars can be redirected toward a humanitarian outcome rather than a sale.
Original show notes
What happens when you mix advertising with the desire to solve world hunger? Listen as Mark and Trevor talk to the CEO, Josh Cliffords, of Free Water. Josh is on a mission to end the global water crisis and eventually world hunger by giving out FREE water... How is that possible? One simple word... Advertising.