EP. 31 Make Your Brand "Recession Proof" w/ Personal Branding | Guest Steve Mellor

In this episode

With competition at an all-time high and consumer spending slowing amid recession fears, standing out requires more than product marketing alone. Guest Steve Mellor joins to break down how DTC founders can build a personal brand that makes their business more resilient regardless of the economy.

• Consumer spending has slowed even as competition among DTC brands sits at an all-time high.
• A potential recession raises the urgency for brands to find ways to stand out.
• Steve Mellor argues personal branding helps a business differentiate itself beyond the product alone.
• Building a personal brand around the founder is framed as a way to make a brand more recession-resistant.