Episode 30 · Oct 28, 2022 · 29 min

EP. 30 Draft Picks: 2022 Black Friday "Musts" Edition

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In this episode

With a lot of DTC brands running behind in 2022 and November historically driving over 30% of annual revenue, hosts Mark and Trevor draft their top Black Friday tactics in a five-round pick format, built for founders who don't want to get caught unprepared this holiday shopping season.

November alone can drive over 30% of a DTC brand's annual revenue, raising the stakes for Black Friday prep.
Many DTC brands were already down in 2022, adding pressure to make Black Friday count.
Mark and Trevor draft their top Black Friday tactics across five rounds, sports-draft style.
The format is built to help founders avoid getting caught unprepared for the holiday shopping season.

Original show notes

Don't get caught with your pants down this November for Black Friday. It's no secret that a lot of DTC brands are down this year... Seeing as Novembers tend to make up over 30% of a DTC brand's revenue its crucial to make a splash during shopping season. Listen as Mark and Trevor do a 5 round draft pick on the best tactics for Black Friday shopping.