EP. 26 A Guerrilla Marketing Founder Story You Cannot Miss w/ Will Nitze

In this episode

Will Nitze breaks down the guerrilla marketing idea he used to launch IQBAR, his "brain food" brand, calling it one of the most memorable guerrilla marketing ideas out there. The conversation walks through exactly how the idea came together and played out.

• Will Nitze launched IQBAR, a "brain food" brand, using a guerrilla marketing campaign.
• The episode breaks down exactly how he executed the guerrilla marketing launch idea.
• IQBAR's founder story is held up as one of the most memorable guerrilla marketing launches.