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Episode 24 · Jun 21, 2022 · 47 min
EP. 24 JT Barnett: Your Brand's Blueprint For Success On TikTok
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In this episode
TikTok has become the platform where customer attention lives, much like Instagram was for brands back in 2017 — and treating it as optional means missing where your audience already is. JT Barnett, CEO and Founder of Strategy X, breaks down how brands can build a real TikTok strategy to win on the platform.
- TikTok is where customer attention is now, similar to Instagram's rise in 2017.
- JT Barnett, CEO and Founder of Strategy X, shares a blueprint for brands to win on TikTok.
- Brands need to meet customers on the platforms where they are already spending time.
Original show notes
There is not doubt that TikTok is where the attention is at. Like it or not, this is where your customers are. Remember how great IG was for business back in 2017? Well that is where TikTok is at right now. Listen as guest JT Barnett CEO and Founder of Strategy X talk about how brands just like you can win on TikTok .