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Episode 20 · Apr 19, 2022 · 34 min
EP. 20 How To Get New Customers In 2022
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Customer acquisition keeps getting harder and pricier, and this episode digs into what the best brands are doing differently to bring acquisition costs back down. Mark and Trevor talk through what it actually takes to win new customers in 2022 as costs continue to climb year over year.
- Customer acquisition costs keep rising every year, squeezing margins for brands.
- The best-performing brands are actively working to lower acquisition costs rather than accept them as fixed.
- Winning new customers in 2022 requires a different approach than in past years.
Original show notes
It seems like getting new customers gets harder and harder every year... And it gets more expensive every year. So what are some of the best brands doing to lower their acquisition costs? Listen as Mark and Trevor talk about what it is going to take to get new customers in 2022.