EP. 2 The Marketing Apocalypse

In this episode

Apple's iOS privacy updates have shaken up digital marketing, and this episode unpacks what that actually means for brands running ads. Trevor and Mark talk through what's changed since the update and lay out ways to combat the fallout, recorded as the shift was still playing out in September 2021.

• Apple's iOS privacy changes are reshaping how digital marketing works for advertisers.
• Brands need a plan to combat the impact of the changes, not just wait it out.
• This conversation was recorded in September 2021, while the effects were still unfolding.