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Episode 19 · Apr 5, 2022 · 44 min
EP. 19 How storytelling can make you an expert marketer | w/ Sun Yi
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In this episode
Marketing tactics shift constantly, but storytelling remains the one skill that never goes out of style. Trevor and Mark sit down with designer and storyteller Sun Yi to unpack what separates marketers who can tell a compelling story from those who can't, and why that skill holds up as channels and algorithms change.
- Storytelling is the one marketing skill that stays constant as tactics and algorithms keep changing.
- Being able to tell a good story makes marketers more effective, no matter what channel is trending.
- Sun Yi is an expert storyteller and designer who breaks down what it actually takes to master the craft.
- Getting good at storytelling is a skill you can develop, not just an innate talent.
Original show notes
In the digital age marketing is always changing. What works today wont always work tomorrow. However, there is one constant in marketing that never changes... the art of storytelling. Listen as Trevor and Mark talk with expert storyteller and designer Sun Yi talk about what it takes to get good at telling stories.