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Episode 17 · Mar 15, 2022 · 42 min
EP. 17 Are you creating the RIGHT kind of content in 2022? | Guest: Sam Hobson Fairman
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In this episode
Content consumption habits keep shifting, and what worked last year may already be stale. Mark Goldhart and Trevor Crump talk with Sam Hobson Fairman, founder of Sauce Media Group, about how business owners and marketers need to adapt their content strategy to match how audiences actually consume content in 2022.
- How audiences consume content is constantly changing, forcing brands to adapt their approach.
- What worked in content creation last year may not work today.
- Sam Hobson Fairman, founder of Sauce Media Group, shares his perspective on creating content that fits 2022 habits.
- Business owners and marketers need to regularly reassess their content strategy rather than sticking to old playbooks.
Original show notes
How we consume content changes constantly, which means as business owners and marketers, we may have to adapt how we create content . Listen as Mark and Trevor have special guest Sam Hobson Fairman, Founder of Sauce Media Group talk about how to create great content in 2022.