Episode 10 · Jan 11, 2022 · 28 min

EP. 10 How Repetition and Messaging Can Scale Your Brand

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In this episode

Getting in front of the customer at the right time with the right message is one of marketing's hardest jobs, and this episode uses the Rule of 7 to explain how repetition and consistent messaging can scale a brand. Trevor and Mark discuss what it means to meet customers where they already are.

The Rule of 7 anchors this episode's case for why repetition scales a brand.
Getting in front of customers with the right message at the right time is one of marketing's hardest jobs.
Meeting customers where they already are is critical for businesses to understand.
Consistent messaging over time is the mechanism this episode ties to brand growth.

Original show notes

Have you heard of the Rule of 7? Well, sometimes the hardest part of a marketer's job is getting in front of the customer at the right time with the right message. Listen as Trevor & Mark talk about meeting the customer where they're at, and why it is critical for business to understand.